Building a community is indeed
challenging and rewarding at the same time. Many business owners have not
realized that actually local community can really help to boost the business
success. According to research, in communities, customers spend for over 19%
compare to other customers outside communities. However, building a local
community is also not easy but a strong dedication is needed to make things
possible.
The most challenging point on building a
community is how to get people notice and participate to the community. On
online, you probably have thousands of active followers and also, you have
amazing website traffic; however, if you make the community in real life, will
they participate? If they come, how will you make the community stand out which
has a meaningful connection? In the other hand, there is also one more
challenging point that is over controlling. Usually, while trying to control
the outcome, you become over control which drives people away. Therefore,
instead of taking control over outcome and activity; it is better to create a
participatory environment which is the condition to motivate people to grow and
build the community together.



